Books by Bill Capodagli and Lynn Jackson
Creating a Joy-Centric Culture: The Leader’s Journey Through Dream, Believe, Dare, Do challenges a long-held assumption in leadership: performance is driven primarily by pressure, metrics, and control. Fortunately, bestselling author of The Disney Way, Bill Capodagli reveals a more powerful truth. The most successful organizations achieve excellence by designing cultures rooted in purpose, trust, and joy.
Drawing on more than 30 years of experience helping organizations improve culture and performance, Capodagli combines timeless leadership principles with real-world stories from organizations such as Walt Disney, Four Seasons Hotels, Zappos, and purpose-driven public institutions. Inspired by the philosophies of Dr. W. Edwards Deming, Simon Sinek, and other thought leaders, this book shows that joy is not a soft concept or morale program, but rather a disciplined way of leading that unlocks engagement, accountability, and sustainable results.
Through fifteen practical, story-rich chapters, readers learn how to create a living organizational story, translate values into everyday behavior, build psychological safety, and replace fear and confusion with clarity and trust. This book introduces simple, actionable tools leaders can use immediately, including “purpose pauses,” Story Circles, weekly feedback, and joy-centered measures of success.
Whether you lead a small team, a global enterprise, or a government agency, Creating a Joy-Centric Culture offers a proven path to transforming ordinary work into a meaningful shared journey. When leaders choose joy, people thrive, cultures strengthen, and performance follows.
DREAM-see what others don’t; BELIEVE-what other doubt; DARE-to do what others fear; DO-make it real every day. Joy is not a destination; it is journey you commit to every day.
“Throughout the years, Bill has taught us about The Disney Way principles – Dream, Believe, Dare, Do. He has done so much exciting work and has changed the lives of countless people and organizations. Now in this little high impact book, he gives us the systems and the processes to help build a joy-centric culture.”
John Christensen, Creator of the Fish! Philosophy
[From McGraw-Hill]
“Dream, Believe, Dare, Do . . .”
Though four simple words, this carefully crafted credo lies at the heart of Walt Disney’s enviable empire and has led The Walt Disney Company to prosperity for decades.
As foremost experts on Disney, authors Bill Capodagli and Lynn Jackson return with an updated and expanded third edition of The Disney Way to show how organizations can incorporate this four-pillared credo to support any business, drive any team, and guide any leader to create immeasurable success.
Profiling a new set of diverse organizations-such as TYRA Beauty, Rainbow Babies & Children’s Hospital, Ottawa County, Michigan and Science Center of Iowa-the authors show how companies of any size, whether an entrepreneurial startup or a Fortune 500, can reach their utmost potential by embracing Walt Disney’s techniques to create a consumer-centric culture.
Find out why Walt Disney’s Dream, Believe, Dare, Do principles continue to redefine the nature of business and revolutionize the art of management, while learning how to implement them in your own organization.
[From McGraw-Hill]
Capodagli and Jackson deliver a comprehensive, step-by-step implementation plan based on Walt Disney’s principles outlined in the best-selling The Disney Way. The Disney Way Fieldbook provides action plans for instilling Disney’s vision into any company, complete with diagnostic exercises, practice sessions, proved advice, and insightful questionnaires. Packed with universally applicable tools and techniques, the book also features inspiring quotes from Walt Disney himself and little known facts about his extraordinary empire.
[From McGraw-Hill]
Dream, Believe, Dare, Do is back in Capodagli and Jackson’s third book, Leading at the Speed of Change. A wonderful story of intrapreneurism at its finest, this book focuses on Rick Roscitt and his AT&T Solutions team, and how they broke all the AT&T corporate rules to launch a $5 billion network outsourcing powerhouse in 5 years! Offering powerful lessons on how to infuse any organization with the spirit, creativity, swiftness, and growth of a dotcom company, Leading at the Speed of Change is must reading for CEOs, executives, and managers in all industry sectors.
[From McGraw-Hill]
How does one produce a creative and innovative workplace? It begins with establishing a culture where imagination—the very thing that kept us so interested in discovering and trying new things when we were young—is cherished and rewarded. At Pixar, employees are free to let loose their childlike “magic” and energy.
Very few organizations today maintain the balance between childlike dreamer and task-driven doer. When it comes to innovation, like Walt Disney, Pixar is an industry pacesetter. In this book, we reveal how Pixar has reawakened the creative and innovative spirit of Walt Disney. You will not only learn how leaders Ed Catmull and John Lasseter have given birth to a unique culture that is both innovative and profitable but also how you can create your own innovative playground.
Lucky for us, Walt Disney, Ed Catmull, and John Lasseter never lost that childlike innocence. They knew how to Dream, Believe, Dare, Do!
Dr. Ken Blanchard says: “…details how this playful organization provides a working environment that encourages imagination, inventiveness, and joyful collaboration. If you dream of creating a more positive climate in your company, this book might just make your dreams come true.”
Dr. Stephen Covey says: “This tremendous book brings the magic and genius of Pixar to the page and lets us in on the secrets and intuitive synergy of such a successful company.”
